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The Story Behind the Work

Hi! I’m Jo

I help women uncover the stories shaping their behavior so they can stop fighting themselves and start rewriting what’s next.

There was a time when my relationship with food felt completely out of control. I ate in secret, in my car, late at night after everyone went to bed. I felt guilt and shame, yet I couldn’t give it up. Food wasn’t just food. It was comfort, relief, distraction, and a way to quiet emotions I didn’t know how to process.

At the same time, I lived with chronic hives for nearly 30 years. My body was constantly inflamed, reacting, uncomfortable. What I didn’t want to admit was that the very foods I depended on emotionally were often the ones my body struggled to tolerate. I was fighting myself, emotionally and physically, and I didn’t yet understand why.

Over the years, I tried to control the problem. I counted calories obsessively. I exercised relentlessly. I restricted, then binged. At one point, I lost a significant amount of weight through sheer discipline. Later, during a season of stress and emotional exhaustion, I gained nearly 100 pounds back. The swing wasn’t just physical. It reflected how unstable everything felt internally.

Eventually, I reached a breaking point. Not because of a number on the scale, but because I was exhausted from fighting myself. I didn’t want a life built on willpower alone. I didn’t want to manage my behavior forever through force. If change was going to last, it had to feel natural. Sustainable. From the inside out.

That’s when I stopped asking, “How do I control this?” and started asking, “What story am I living inside?”

The story that food was my relief. The story that I had to push through stress alone. The story that discipline was the only path to worth.

As I began examining and rewriting those stories, something shifted. My relationship with food softened. My body began to calm. Over time, the chronic hives that had followed me for decades disappeared. Not because I forced myself into perfection, but because I finally stopped fighting and started understanding.

That experience reshaped everything.

Today, I help women uncover the stories shaping their habits, reactions, and sense of control. My work isn’t about more rules or stricter discipline. It’s about clarity. About seeing what’s been driving your behavior so you can respond differently.

Because when the story shifts, everything else follows.

This is where you come in...

If you see yourself somewhere in my story (in the secrecy, the frustration, the exhaustion of fighting yourself) know that you’re not broken.

You may simply be living inside a story that’s ready to be rewritten.

If you’re ready to understand yours, I’d be honored to walk alongside you.

 

XOXO

I believe in a world where women feel steady, self-trusting, and in control — not because they forced change, but because they understood themselves.

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Connect with Jo:

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Health coaching achieves “habit change” (adoption of health-enhancing practices) via coaching and does not diagnose or treat disease, prescribe medication, or perform the functions of clinical occupations. Always consult your doctor. Your health coach is happy to work with your physician’s guidance to best support your well-being.

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